Telephone Tracking allows you to track calls from your website and understand exactly what marketing activity brought them whether it was from another website, Google or your paid search campaign.
So no more will you need to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any company that spends money on advertisements across multiple stations. Customers with AdWords have an inborn need to track the calls that are relevant to their key words, to be able to understand which keywords deliver call conversions. keyword call tracking With no visibility of call conversions, it’s simply not possible to work out if your investment from the key words on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most clients are looking to track not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it allows you to see your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, key to the success of any business.